I’ll just leave this here.
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"If you’re not careful, you’ll be grouped with everyone else that says they love animals. The ones that wouldn’t risk personal health or give up a favourite for the comfort of a scared creature."
A good friend talking to me about my future plans.
At 3am this was inspiring to me, in a weird way.
|N:||So I ended up messaging her today. I'm ashamed.|
|1:||My psychiatry chair is opened tomorrow. Come over and we'll talk.|
|But I'm sleeping now.|
|N:||If you're sleeping how are you texting me?|
|N:||is that like sleep walking? ... I want cupcakes.|
|1:||Please let this be a nightmare where you come and stab me and this all ends.|
|S:||You have a strange honour code.|
|S:||If this was one of those old kings and knights stories, people would find you weird.|
|Me:||Well that depends. Under whose laws? Which monarchy? Louis? Henry? The house of Lancaster? Juan Carlos? Give more details woman!|
LEO BURNETT (Switzerland) for SwissLife
This idea has been done. Yet it still feels fresh in these ads. The copy in these are great and provide a good balance of negative and positive.
Well done Leo Burnett