Oreo and DraftFCB, USA commemorates the successful voyage of the Mars Rover, “Curiosity”.
Oreo’s current North American campaign is to celebrate its centennial year by commemorating historical events/milestones that happened over the years, since it went into business. It’s a “We were there to see it with you”, kind of message.
I’m more impressed that they jumped in on this event pretty quickly. Well done to everyone involved.