The Art Complex

Listened to this many times already.
Hanging On (Living Phantoms remix) - Ellie Goulding

As featured on the God of War: Ascension tv spot. A game in which I’m making sure I get. Can’t wait.

SO YOU WANT AN INTERNSHIP? DON’T GO OUT THERE BEFORE YOU READ THIS

adteachings:

A few years ago, Brendan Watson of I Have an Idea posted a slide slow featuring advice from a whole bunch of Toronto ad people (including me). The show is full of good advice that is both inspiring and humbling.

You will find the presentation here. Thanks to Brendan for putting this together.

shoveitshoveit:

Legend

(via flagandloathing-deactivated2013)

adsoftheworld:

Sociedade do Notícias Campaign

adcollector:

WIEDEN + KENNEDY (UK) for Nike

Love the copy in these.

adteachings:

Well, this is an interesting campaign, and it points to the ways in which all-visual advertising has changed the expectations of even the most headline-driven campaigns. For its recent New York Lottery campaign, DDB  created a font constructed entirely of rolled-up cash. I think three of the headlines are excellent:

Your butler has a butler.
You shop, the market rises.
Banks ask you for a bailout.

When I got my first copywriting job, in the 1980s, headlines of this quality would not have required such a painstaking type treatment. They would simply have been set in some standard font selected as much for its clarity as for its character. (I seem to recall that Times Roman and Franklin Gothic Extra Bold Condensed were the default fonts of the day.)

However, years of visual thinking have changed the game for even the most stand-alone of headlines (at least in this case). The team commendably chose to express the idea visually as well as through their headlines. Thus, we have a campaign that literally and visually communicates “made of money,” which is obviously very appropriate for a campaign about lottery wealth.

It may be, though, that this generation’s preference for the highly visual has blinded it to the job that still has to be done by the words in a headline-driven ad. Consider, for example, the two less-successful headlines in this campaign:

Rolling in it.
Made of money.

Unfortunately, I’m of the view that these last two executions have no idea. The team might have felt that the cash type was sufficient to express “Made of money,” or that “Rolling in it” was paid off by the line’s placement on a moving vehicle. Whatever the rationale, I think even the campaign’s creators would have to agree that these last two lines lack the delicious snap of the first three. 

One other small point. If I had been the writer here, I would have pleaded for the following emphasis:

Banks ask you for a bailout.

The virtue of emphasizing “you” is that it helps the headline point more clearly to the implied meaning: “…as opposed to asking the government.” Italicizing that word wasn’t an option (as the font is already oblique in design), but the type designer could have constructed a little underline in cash to put the emphasis on “you.”

Thank you, once again, to Ads of the World for the images and credits.

Advertising Agency: DDB, NY, USA
Director: Alec Helm
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director / Art Director: Rich Sharp
Art Director: Tony Bartolucci
Copywriter: Colin Lapin
Group CD / Copywriter: Mike Sullivan
Copywriter: Jeff Scardino
Producer: Julie Evcimen
Retoucher: John Cason
Photographer: Bill Wadman
Designer: Juan Carlos Pagan
Typographer: Craig Ward
Assistant Designer:Niral Parekh
Assistant Typographer: Rodrigo DeCastro
Art Buyer: Jane Piampiano

Oreo and DraftFCB, USA commemorates the successful voyage of the Mars Rover, “Curiosity”.

Oreo’s current North American campaign is to celebrate its centennial year by commemorating historical events/milestones that happened over the years, since it went into business. It’s a “We were there to see it with you”, kind of message.

I’m more impressed that they jumped in on this event pretty quickly. Well done to everyone involved.

Mos Def interprets Muhammad Ali’s “Dream”.

This spot brought to us by Louis Vuitton and Ogilvy France, features Mos Def and artist, Niels Shoe Meulman in a trinity of art collaborations to form what I think is a short but powerful spot.

Badass. So Badass.

Relevant find.

and simple.

Artist unknown

A product I wouldn’t mind doing ads for.