It’s that time of year again, for Droga5’s Unicef Tap Water Project. This year, the New York based agency rolls out their awareness campaign with a set of print ads that borrow the style of vintage propaganda posters, but spin it with a a different kind of revolutionary message. Out of the set of print ads, this is my favourite. I love the power the overall poster gives, the layout and design. There’s many levels of great design here.
To learn more about the initiative, take a browse through tapproject.org. It’s a cause that doesn’t require a lot of efforts from us.
More print ads from this campaign can be found here.