I'm an advertising Art Director. I'm always on a crusade for knowledge, Advertising, Art, and the blood of Unicorns. This is my forum to share my art, interests and of course anything Ad-related! So if either one of these things interest you, keep checking for updates and I will try to not disappoint.
Feel free to take a look at my Advertising Portfolio
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Three is a company. Love the TV spots from DDB Canada so much that I had to add these guys to my collection… Well I had Salty and Pep for a long while now; I’ve only recently ordered and received Eggy the timer.
There I was standing at the lineup as I held a few design books in one hand and flipping through a magazine that had pictures of Jessica Alba with the other. As the person ahead of me moves forward, I noticed the distinguishing face of Bill Gates piercing the depths of my soul. That’s when i realized it was a magazine. Not just any magazine by the way, it was MACLEAN’S magazine. The only thing different though, was that it was in a completely different format. It read, “MACLEAN’S THE RETHINK ISSUE”. I had to purchase it.
On my way home, I was reading through it. I was very engaged as this particular issue solely revolved around, as the subhead puts it, “The people and ideas that are changing the world”. FASCINATING content. But what I found even more fascinating was the fact that GM Motors paid for EVERY advertising space in this magazine. I did further investigation into this and found that, MACLEAN’S was trying a new magazine format and a new look for this month as a precursor to the launch of their up coming iPad app. They’re Rethinking the way their brand operates, so why not Rethink the way it looks?
So what does General Motors have to do with this? According to Marketing Magazine, GM wants the public to rethink their brand. On behalf of General Motors, agency M2 Universal prepared this full-magazine campaign that had only GM-branded advertising. From Chevrolets to Cadillacs, MACLEAN’S “Rethink” issue now not only demonstrates how people and ideas are changing the world, but it sells GM’s brand as rethinking the way of the motor vehicle. The campaign displays GM’s popular selections of vehicles, selling them based on their unique traits. Not to mention, this campaign also took into consideration digital media, such as the use of QR codes and social media.
This is the first time I’ve seen a campaign take full coverage of a magazine and I must say, I’m impressed at the strategy behind it and the overall campaign itself.
To read more, you can check out Marketing Magazine’s article:GM GETS SIDEWAYS IN LATEST ISSUE OF MACLEAN’S
Leo Burnett Manila, Philippines brings us another way of supporting a cause.
I stumbled upon this picture while doing some light reading and as simple as it is, it’s a pretty damn amazing idea. What a way to advocate Earth Hour for WWF.
"[Social Networking] help people share news. They give badge value to everyday trivial activities, so they actually reduce the need for actually spending great money on display and increase the kind of third party enjoyment you can get from the smallest, simplest things in life."
Vice Chairman of Ogilvy Group
You can also take a look at his video on TED Talks:“Life Lessons From an Ad Man”